Missoni co-branding

Joining a growing list of water or alcohol joint branding promotions, Italian fashion brand Missoni joins with water brand San Pellegrino in creating a label and outer packaging design.

The joint-venture is part of “Italian Talents”, a new project promoted by S.Pellegrino to create synergies with other internationally known Italian companies that operate in the high end of the market and express Italian culture and style. 

Missoni will be S.Pellegrino’s first partner in this project.

'It seemed a natural choice for us from the start,' says Fabio Degli Esposti, Sanpellegrino International director. 'The Missoni brand brings unquestionable worth and flair to this partnership”. The Missoni-designed S.Pellegrino bottle will be distributed in the finest restaurants in Italy and abroad for approximately three months.

http://www.missoni.com/ing.html which owns the copyright for Missoni.

All pictures from http://www.sanpellegrino.com/index.html  which owns the copyright for S Pellegrino