New (expensive) Royal Salute
21 numbered bottles @ US$200,000 a piece.
Crafted by Royal Salute as a liquid homage to the oldest crown jewels in the British Isles—The Honours of Scotland—Tribute to Honour is a blend of some of Chivas Brothers' oldest and finest whiskey in an over-the-top package.
To create the Tribute, Master Blender Colin Scott selected a few casks of very well-aged whisky, all at least 45 years old. Individually, they're probably among the best you'll ever enjoy; blended, they achieve an even higher intensity.
A liquid this rare deserves more than a plastic flask, so they commissioned Garrard, "the world's oldest jewelers," to craft a bottle made from black porcelain, adorned with 413 flawless black and white diamonds, as well as 22 carats of other gemstones, set in gold and silver.
Set in gold and silver, 22 carats of gemstone adorn the decorative collar and stunning flagon’s visage.
Golden lions sit either side of the diamond encrusted sword, a symbol of valiancy, and patriotism, of battles fought and won.
Craftsman at Garrard have spent days perfecting each flagon by hand. The prestigious jeweller has served six successive British monarchs and pays tribute to the ancient Scottish Sword of State as its landmark.
Each flagon of Royal Salute Tribute to Honour will be available from September 2011.
Alas, luxury this rare—only 21 numbered bottles were created—comes at a price. The bottles run $200,000 a piece.
Contact Giaia.Rener@pernot-ricard.com for more information.
The pinnacle of Scotch whisky, award-winning Royal Salute was first created as a tribute by Chivas Brothers to Her Majesty Queen Elizabeth II upon her coronation in 1953. This defining luxury whisky has a very powerful and sophisticated style, and has become the world’s leading luxury Scotch whisky brand.
Royal Salute has a long legacy of paying tribute to nobility and leadership, it is part of the brand’s DNA
• 1953: Royal Salute created to pay tribute to Her Majesty the Queen’s coronation
• 2003: Royal Salute 50 Year Old launched for the 50th anniversary of the coronation, also paid tribute to Sir Edmund Hillary’s and Sir Tensing Norgay’s on the anniversary of their successful ascent of Everest
• 2005: Royal Salute 38 Year Old launched – a tribute from Scotland, inspired by the Stone of Destiny
• 2010: Royal Salute 62 Gun Salute launched paying tribute to the craftsmanship of four master blenders who have safeguarded the Royal Salute legacy
• 2011: Royal Salute Tribute to Honour launched, the most notable and compelling symbols of Scottish royalty
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
Garrard, the international jeweller with a cultural heritage of unparalleled richness was founded by master goldsmith George Wickes, who received his first royal commission in 1735. By the time the firm had passed into the hands of Robert Garrard in 1802, whose name it still bears, creating designs of matchless magnificence for the social and royal sects had become a matter of course. Garrard’s seductive collections can be found today at its flagship store on London’s Albemarle Street and or on display in the permanent exhibition in the Tower of London, where the Crown Jewels reside. Celebrating a 275 year anniversary this year, Garrard’s legacy of devotion to the highest degree of workmanship has been the company’s trademark since the first designs drew the attention of the world. Garrard continues to passionately embrace the past by creating tomorrow’s heirlooms today.
For further information www.chivasbrothers.com