Lafite uses Proof-tag from 2012
New security measures for Lafite- in a strong response to threat of counterfeiting
In order to ensure high quality support for consumers and to strengthen the authentication system for its wines, Château Lafite Rothschild introduced Prooftag's "Bubble Seal" security system in February 2012. The objective of this seal is to guarantee traceability right through the distribution chain to the final consumer.
The seal has been affixed directly at the Château on all bottles of Château Lafite Rothschild and Carruades de Lafite labelled since February 2012. It will be present on all bottles of Château Lafite Rothschild from the 2009 vintage, and all bottles of Carruades de Lafite from the 2010 vintage. This initiative will also apply to bottles of earlier vintages released from the Château after February 2012.
The seal is applied to the bottle neck (at the back), partly on the capsule and partly on the glass. It provides two levels of protection:
- a unique "bubble code" that cannot be reproduced. The Prooftag technology enables bubbles to be generated in the core of the material in a totally random fashion.
- a 13 character alphanumeric code that is associated with the bubble code
The combination of the bubble code and the alphanumeric code enables you to authenticate your bottle and access information about the bottle, previously registered by the Château and stored in a database.
The procedure is carried out directly online, on the web site www.lafite.com. The authentication page is directly accessible from the home page (via a link on the top right) and available in mobile phone version.
You are invited to enter your bottle's alphanumeric code. The corresponding bubble code will then be displayed. The code displayed on the screen should be carefully compared to the one on the capsule: the shape, size and distribution of the bubbles must be identical in every way. An identical bubble code to the one on the screen, combined with an undamaged seal that is attached to the bottle, is the guarantee of the bottle's authenticity.
Please find an attachment illustrating the Prooftag system and the online authentication procedure.